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– Coatings
– Competing technologies
– Equipment
• Analytical
• Manufacturing
• Thermal spray
– Fabrication technologies
– Fibers
– Impact of government regulation/intervention
– Internal competition
– Plant locations
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– Power-synthesis techniques
– Powders
– Processing aids
– Shapes
– Spare parts
– Strategies/tactics for entering or expanding the business
– Systems approach
– Vertical and horizontal integration
– Other
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